Management Rosta
Participant's information
Management Rosta is a Russian magazine on proper growth of business. It is a new national magazine of Ekspert Publishing House. Management Rosta occupies a unique niche between scientific journals on management and popular business editions. The initial experience (three issues have been published) has shown that there is a demand for this product among the business society. The magazine editorial office is situated in St.Petersburg sharing the editorial office with Ekspert Severo-Zapad magazine.Distribution
in 2006 the magazine was distributed through corporate subscription with the following magazines and
newspapers: Ekspert (Moscow), Ekspert Severo-Zapad, Kommersant (St.Petersburg) and Vedomosti (St.Petersburg).
It was also distributed through special distribution system including retail selling by leading outlet chains
and targeted delivery in accordance with a special data-base. The Russian audience had also the access to the
magazine on the electronic site of Ekspert group. The circulation was 15 000 – 20 000 copies. In 2007 four
issues will be published. The circulation of one issue is 20 000, magazine volume being 80 pages. 30% of the
circulation is to be distributed in Moscow, 30% - in St.Petersburg and the rest – in Ekaterinburg, Novosibirsk
and Samara. The main distribution channels are corporate subscription and premium outlets (at the airports,
supermarkets and hypermarkets).
It is planned to distribute the magazine in 2008 in all the cities with population over 1 000 000.
Frequency
In 2007 it is planned to publish four issues of the Management Rosta: April 16, June 18, October 15 and
December 17.
Project history
The edition is published by an
experience team of journalists who had implemented a number of projects
on management within the Ekspert Severo-Zapad , including the
Petersburg Management Research : growth models -2005 and growth models
-2006 which represented the analysis and description of managerial
practices of leading Petersburg companies. These researches were
appreciated highly by the magazine professional audience. The best
solutions and practices in different fields of company management are
collected and analyzed in the articles published in Management Rosta.
The magazine stories also describe the results of discussions,
consultations and work-shops initiated and conducted by the magazine in
the course of the work on the materials of the issue. Furthermore, a
number of interviews with outstanding experts and practitioners in the
field of management were published. One can have a look at the content
of the last issue of the magazine on the site of Ekspert group.
Management Rosta project has become an important event on the market,
it creates an effective communication forum for managers working in
different fields of business, makes it possible to exchange practical
knowledge of solving managerial tasks and to get access to the best
managerial practices of foreign and home business.
Management Rosta vs. competitors
The magazine covers the aspects of management concerning the activities of Russian readers and uses
mainly the examples from Russian experience. Management Rosta is a kind of almanac published every three
months and the reader has enough time to read attentively and analyze its materials. Direct contacts with
the audience via work-shops and conferences as well as applied researches are important features of Management
Rosta strategy. It is a significant factor that the magazine is neither Moscow nor St.Petrsburg one, companies
from different regions of Russia come to the focus of its authors.